Mug VERLAESSIG 300ml BMW

The VERLAESSIG BMW ceramic mug perfectly expresses the passion and trust in the BMW brand, which is built on the solid foundations of many years of experience.

Herbert Schlenzig, an exceptional artist, influenced the visual language of BMW's internal communication, not only as a graphic artist, but above all as an outstanding draftsman. For years, he created precise technical drawings of engines, transmissions and other components that helped young mechanics improve their skills. His educational training boards resemble perfectly executed architectural drawings, presenting technical forms in an aesthetic and understandable way. For Schlenzig, information and aesthetics were a coherent whole - his works are a combination of art and functionality. The isometric drawings he created allowed for the discovery of fascinating details of hidden BMW parts.

In 1935, Schlenzig also created the design for the "VERLAESSIG! BMW" advertising poster, which emphasized the brand's reliability. Almost 90 years later, its timeless character is still impressive. The poster, with its yellow background, symbolic hand and classic BMW logo, was ahead of its time, but it was never officially used in an advertising campaign. Today, BMW, reaching back to its roots, has developed a Lifestyle collection inspired by this graphic, and the ceramic mug is a distinctive element of it.

• Material: Porcelain
• Color: Black
• White Logo ///M underlined with the inscription "ULTIMATE FREUDE SINCE 1972"
• Capacity: 300 ml
• Height: 95mm
• Diameter: 81mm